PALEX
70th Anniversary in Barcelona.

70th ANNIVERSARY AND CONVENTION

A legacy of excellence

Brief

Create a memorable event to celebrate the company’s 70th anniversary while taking advantage of the annual convention for more than 1,000 employees.

The key

A spectacular stage design was created with over 250 spotlights hung from a truss system, a 12×5 meter LED screen, and a sound system distributed throughout the room to achieve total ambiance and immersion. The event featured a choir of 20 people and 35 musicians forming the orchestra, along with 4 dancers performing a reimagined version of All Together Now by The Farm and Hey Jude by The Beatles. Additionally, characters from Alice in Wonderland appeared at the reception, during dinner, and at the nightclub. On the day of the event, more than 300 employees participated, contributing to the success of the celebration.

How we did it

Several “wow” moments made the event memorable for a long time and an unforgettable visual impact thanks to the spectacular stage design and immersive atmosphere, which were key to the event’s success. A powerful emotional connection was created through iconic music and live performances.